First-person writing from Ross Radford. Longer reflections on finance, endurance and building founder-led businesses, alongside the weekly Baseline.
Where Baseline reads the week, Insights steps back. These are occasional, considered pieces on the questions behind a growing business, and the life behind it.
Two habits from Dame Prue Leith’s Xerocon conversation: selling your own work, and growing on money you already have.
What Louis Theroux’s conversation at Xerocon says about running the numbers without losing the reason you started.
A line from Xerocon on where the value of AI actually sits, and a session that showed what it looks like in practice.
A talk on resilience, and the financial practices a business leans on when pressure arrives.
Two ideas from Andrew Huberman’s HX26 talk, applied to how a founder runs the numbers.
The two races a founder runs, and why the second is a financial one.
Why I’m building Phoenix Advisory, and the thread running through it.
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